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Navigator works like an AI-fueled crystal ball into your future audiences. When you know all about the exact people you’re creating for, you can do your best work.
GET STARTEDNavigator lets you look ahead and identify your product’s intended (and unexpected) audiences. Get a deep psychological understanding of their traits, interests, and wants so you know exactly who you’re creating for and what will best connect with them. Build your future, one audience-centered experience at a time.
When you don’t have to do audience guesswork, you can do your best work.
Superficial demographics have nothing on this. Understand your ideal target audiences in depth. Then design, validate, roadmap, and delight.
Get an advance view into prospective audiences, including unexpected ones.
What could you do if you knew exactly what kind of art style, messaging approach, user journey, game mechanics, and emotional appeal would work very best for your audiences? These companies already found out.
What could you do if you knew exactly what kind of art style, messaging approach, user journey, game mechanics, and emotional appeal would work very best for your audiences? These companies already found out.
Click one of our planes to say about Navigator.
VOODOO
Sophie Vo, Studio & Game Lead
“Solsten allowed us to make a game that feels familiar but also stands out in the market— something that’s very difficult to achieve.”
THE MAINFRAME
Jasmin Dahncke, Senior UX designer
"Working with the passionate individuals at 12traits has been a true joy for us at Mainframe and we are excited to have such a strong partner by our side to help us create the next generation of MMO's. Their exceptional service and player insights are invaluable to the game's production and will ensure that we will create the best possible experience for our players. We are looking forward to working together with the 12traits team for many years to come."
Sophie Vo, Studio & Game Lead
“Solsten allowed us to make a game that feels familiar but also stands out in the market— something that’s very difficult to achieve.”
Jasmin Dahncke, Senior UX designer
"Working with the passionate individuals at 12traits has been a true joy for us at Mainframe and we are excited to have such a strong partner by our side to help us create the next generation of MMO's. Their exceptional service and player insights are invaluable to the game's production and will ensure that we will create the best possible experience for our players. We are looking forward to working together with the 12traits team for many years to come."
You know that experiences drive them. Let’s find out what moves them.
You know that experiences drive them. Let’s find out what moves them.
