Blue oceans in gaming exist if you know where to look

/ˈsoʊl.stɛn/ A light-polarizing stone used by Vikings to discern the sun’s direction and navigate cloudy seas.

In your case, we give you the world’s best understanding of your players to create experiences they love.

Customer Stories

How our customers created impact for their games

The Making of Legends in Pax Dei's Expansive Sandbox World

“It was really important for us to find a great team that could accompany us from pre-production through launch. Solsten is that partner.”

Creating a virtual touchdown in the metaverse.

“Mythical leverages Solsten to tap NFL fans in a fresh and compelling way.”

The best way to integrate IP: start at the beginning.

“Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements.”

Deep insights, soaring retention.

“Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve.”

Reducing CPI using creative optimization

“Mythical leverages motivation based creative to reduce CPIs by 50%”

From course correction to home run.

“Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic.”

Putting audience first to the test for a new game

“Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. ”

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Validate Your Next Game

Blend your early idea with market data that forecasts the revenue potential of vision and the opportunities that exist for your potential players.

Marketing Creative Optimization

Optimize your creative production with psychological precision to develop high performing ad campaigns despite targeting challenges.

Maximize Your Longtail

Continue crafting features that expand an incredible player experience to maximize the longtail of your game as you decide what to build next.

Unlock blue oceans with the world’s deepest understanding of your audience.

When you know what your players need, you can design next generation games.

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Customer stories

Companies putting Solsten to work.

Navigator was instrumental in Monopoly Solitaire’s success. Not only has the game exceeded expectations, but we also experienced dramatic velocity improvements during the game development process because there was alignment around who we were creating for.

Zach Pond VP of Marketing, Mobilityware

Solsten really helped us understand our core audience, prioritizing early features and maximizing value from every major playtest. The team has been truly dedicated to our game and together, we have grown immensely as we've discovered how special a game can be when prioritizing players from day 1.

Jasmin Dahncke Lead UX Designer, Mainframe Industries

Solsten allowed us to make a game that feels familiar but also stands out in the market— something that’s very difficult to achieve.

Sophie Vo Studio and Game Lead, Voodoo

Learn how Solsten can support your studio

Schedule a product demo

Have a question?

Find the answer here, or reach out.

Who is Solsten?

Solsten is the #1 human insights solution that empowers game studios to understand any audience. From concept validation to ensuring economic viability of live games, Solsten drives results at all stages of game development.

How do you help me understand my players?

Through AI and a patented adaptive psychometric assessment, Solsten has created the largest anonymized database of psychological player data in the world. Our core products, Traits and Navigator, reveal actionable insights based upon 279 player traits, hopes, aspirations, pain points, and more.

Our game is early-stage, when do we engage?

It's never too early to work with Solsten. In fact, we've found that the earlier our clients start to leverage our insights, the more they're able to cut down on costly development time, minimize guesswork, and secure critical funding from investors. From the earliest stages of ideation/conception, studios can use Navigator to inform, validate, and optimize their game design for the right target audience.

How can your insights help me?

Solsten is the only company capable of indexing the world’s cognition, and the insights we provide to gaming studios are based upon millions of anonymized psychological profiles representing over 600,000 unique games, genres, platforms, and geographies. In addition to psychological trait measurement, we also collect games-adjacent data regarding apps used, subscription services, entertainment, and more. Not only will you understand what makes your players tick, you will understand where they invest time outside of games, the brands they are interested in, and other affinity preferences.