Solsten for
startup companies

Move fast, and make amazing games.

Small studios are turning their size into their competitive advantage with the power of audience-first game development. Unite your studio, empower your departments, release ahead of schedule, and win — with Solsten.

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The power of player intelligence.

Supercharge your entire studio.

Join the thriving community of audience-first studios putting player intelligence at the heart of their game’s development from day one. With Solsten, you can unite your studio around the creation of an experience that you know your intended audience will love.
Meet Solsten
Meet Solsten


Psychological player profiles

Unlock a world of cognitive data to gain a crystal-clear, actionable view of your players' values, motivations, and beyond.

Custom audience segmentation

Slice, compare, and evaluate every possible segment of your audience — from competitive style to KPIs.

Test Beyond Concepts

Gain insights into player preferences and sentiments on art style, assets, game loops, and beyond.

Game concept validation

Know the market potential, audience size, and LTV for your game concept before ever writing a single line of code.

Competitive benchmarking

Discover your competitive edge by comparing your concept against the market leaders and gaining specific insights to get a leg up.

Design with psychological precision

Craft game features, immersive content, and dynamic events that you know will appeal to your most valuable audience's unique psychological traits.

Increase retention and monetization

Identify the precise psychological traits and user experience elements that will have the greatest impact on improving your high-priority KPIs.

Optimize budgets

When you know the creative that will resonate with your target audience in advance, you can lower CPIs, increase ROI, and say goodbye to endless marketability testing.

Track sentiment

With industry-optimized social listening, you can sort through player feedback and pay attention to the voices that matter.

Prioritize your players.

Solutions for every stage of your roadmap.

Unlock potential.

Ready to get started with Solsten?

We think deeper so you know deeper.

Resources for you.

Blog Article

3 Ways to Use Psychology For Creative Optimization

Leading studios are embracing psychological insights as a key part of their creative optimization strategies.

Blog Article

An Unconventional Way to Boost ROAS and Reduce CPIs

Data and expertise can work together in the early stages of game development.

Blog Article

Creative Optimization: The Marketing Solution For A Privacy-First World

Creative optimization is a strategy used by UA teams that involves tailoring ad creative to align with the psychological factors of high-value target

Blog Article

Audience Intelligence and Resonance Tools to Help You Optimize Your Ad Creative

Optimizing your ad creative is essential for driving user acquisition, engagement, and revenue growth.

Blog Article

Why Solsten is the Creative Optimization Tool Chosen by Top Gaming Developers

Leading studios are taking action against limited consumer data and challenging attribution by integrating deep psychological insights in advertising.

Blog Article

The Player Personas You Need to Ensure Game Success

Understanding your players is the cornerstone of creating a game that predictably resonates, engages, and ultimately succeeds.

Blog Article

The True Drivers of D1, D7, and D30 Retention in Gaming

Understand the differences between these key retention metrics.

Blog Article

The Best Tools to Validate Your Game Concept

With the right tools, concept validation can be streamlined and pay significant dividends.

Blog Article

Player Motivations as Creative Inspiration

It's essential to create experiences that deeply resonate with players.

Blog Article

Unlock Player Engagement With Human Psychology

Game studios can improve engagement and retention by prioritizing human psychology.

Mining actionable player insights without in-house researchers.

“Solsten is the key tool to make the creative and design process for video games more like chemistry. More of a science and less guesswork.”

The best way to integrate IP: start at the beginning.

“Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements.”

Blog Article

How Game Studios Can Prioritize Long-Term Player Retention in 2024

In this challenging environment, studios are shifting focus to long-term retention.

Blog Article

Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

Blog Article

Unleash Creativity With Artificial Intelligence in Gaming

While other AI allows you to generate things, Solsten’s AI allows you to make the things you create resonate with your audience.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Blog Article

Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.

Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.