+150% Conversion average
+15% Customer acquisition efficacy
+250% Creative win rate
-26% Cost per acquisition

The single best way to

Understand Understand any any audience audience

Discover what truly motivates any audience through psychological assessments and on-demand analysis. With insights representing 3.4+ billion people worldwide, you'll move beyond knowing what customers did to understanding why they did it — empowering you to make smarter product and marketing decisions.

For live products

In-product psychological assessment for deep audience understanding

Discover what truly motivates your target audience through our adaptive psychological assessment. Gain actionable insights into customer personalities, values, and motivations to create experiences that drive engagement, retention, and revenue.

For future products

Understand any audience from any product

Explore the largest psychological database in the world filled with audiences representing brands, apps, movies, games, and so much more. Craft pitches, know your competitor, find ideal M&A targets, see what brands are thriving, market to your competition - the possibilities are endless.

Success stories

How our customers created impact for their games

"The biggest advantage of Solsten is the richness of information about exactly what motivates players on really intrinsic levels."

Carl Kwoh CEO
"Solsten is like having a better pair of glasses—it sharpens your perspective on everything."

Raph Koster CEO
"It was really important for us to find a great team that could accompany us from pre-production through launch. Solsten is that partner."

Jasmin Dahncke Lead UX Designer
"Solsten insights help Supercell refine their in-game events, increasing engagement across their entire player base."

22% increase in daily sessions 18% increase in session length
"Mythical leverages motivation based creative to reduce CPIs by 50%"

NFL Rivals dramatically reduces CPI
"Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

Zach Pond VP of Marketing and UA

EXPAND YOUR AUDIENCE

Vastly grow market share. Reveal and acquire your undiscovered, ideal customers by tapping into the largest psychological database in the world.

MAKE YOUR MARKETING DOLLARS COUNT

Know content-customer-fit before ever spending a dollar. Provide the right content to the right customer at the right place.

BOOST CUSTOMER DELIGHT AND LOYALTY

Unlock the missing link to enduring customer engagement and long lasting customer loyalty. Know exactly what your customer needs, why they need it, and deliver it every time with psychology.

BUILD YOUR NEXT PRODUCT BREAKTHROUGH

Bypass the guesswork and opportunity costs. Know the market-fit of your idea, product, or feature that has the highest business potential from the start. Strike gold before you dig.

VALIDATE YOUR PATH TO SUCCESS

Know the business potential of your research outcomes. Tie any research question or study to your current or potential audience, market, or segment.

GET INSIGHTS THAT MATTER ON-DEMAND

Don’t make key decisions based on what your customers did. Cut through the noise of all your customer data with psychology. Anticipate needs and know the single next best action for your customers.

3.4B

People represented in Navigator

500M+

People getting Solsten experiences

100+

Experiences improved with Solsten

40,000

Interests assessed

Our thoughts to inform your voice

Find our articles, case studies, guides, and papers

Playable Worlds Validates Product-Market Fit With Solsten

“Solsten is like having a better pair of glasses—it sharpens your perspective on everything.”

Solsten Helps Jam & Tea Unlock 90% Player Retention in Emerging Game Genre

“The biggest advantage of Solsten is the richness of information about exactly what motivates players on really intrinsic levels.”

Sparking new joy for an idle player base.

“Solsten insights help Supercell refine their in-game events, increasing engagement across their entire player base.”

The Making of Legends in Pax Dei's Expansive Sandbox World

“It was really important for us to find a great team that could accompany us from pre-production through launch. Solsten is that partner.”

Mythical Games Scores a #1 Game With Solsten

“Mythical leverages Solsten to tap NFL fans in a fresh and compelling way.”

Putting audience first to the test for a new game

“Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. ”

From course correction to home run.

“Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic.”

Deep insights, soaring retention.

“Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve.”

Mining actionable player insights without in-house researchers.

“Solsten is the key tool to make the creative and design process for video games more like chemistry. More of a science and less guesswork.”

Reducing CPI using creative optimization

“Mythical leverages motivation based creative to reduce CPIs by 50%”

The best way to integrate IP: start at the beginning.

“Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements.”

How to get started

Produce your best work

01 /

Simple process, advanced technology

Our team is deeply immersed in the world of gaming and knows exactly how our player insights can inform your best-ever work. We’re here to make the process smooth—and exciting.

02 /

Let's take it for a spin

We’ll show you around so you can see how Solsten works, and get inspired to solve the challenges that lie at the intersection of customer understanding and experience design.

03 /

We'll dig in together

Put our team’s expansive experience and education to work and prioritize your biggest objectives. With Solsten as your secret weapon, there’s nothing you can’t do.

Return on Insights is the new ROI.