AUDIENCE INTELLIGENCE PLATFORM
AI doesn’t have a personality problem: it has a psychology problem.
AI can mimic tone and identity, but it still struggles to understand why people act, decide, and convert. Solsten provides audience intelligence built on validated psychographic and behavioral data, helping teams improve AI personalization, product decisions, and marketing performance.
Built on validated psychographic and behavioral data from real users.
WHAT REAL HUMAN PSYCHOLOGY MAKES POSSIBLE
Turn audience intelligence into action
Solsten gives teams psychographic and behavioral audience intelligence to create better marketing, understand customers more deeply, and build more human-aware AI systems.
Create ads and messaging based on what actually drives your audience.
Compare audience segments before you launch campaigns, products, or experiences.
Build AI systems shaped by how your real customers think and behave.
High-Signal Human Data: Psychographic and behavioral data measured from real people — never scraped.
SOLSTEN PRODUCTS
Four ways to use Solsten’s audience intelligence
Solsten helps teams apply psychographic and behavioral audience intelligence across AI, marketing, personalization, and product strategy.
HUMAN CONTEXT API
Power AI and products with human context
Build agents, recommendations, and product experiences shaped by real human psychology.
- Adaptive AI agents
- Smarter recommendations
- Response prediction
ELARIS
Create audience-aligned ads and content faster
Turn audience psychology into on-brand ads, messaging angles, and creative variations designed to convert.
TRAITS
Understand what drives your audience
Reveal the motivations, values, and personality traits shaping how your audience thinks, chooses, and responds.
NAVIGATOR
Explore and compare audiences with precision
Compare audience segments, uncover growth opportunities, and align product, marketing, and strategy.
- Segment comparison
- Opportunity mapping
- Growth direction
FROM SURFACE-LEVEL DATA TO REAL HUMAN UNDERSTANDING
Most customer data misses why people act
Surveys and behavioral data can show what happened. Solsten adds psychographic insights and gameplay behavior to understand why people act, and then predict what they’ll do next.
Most tools only tell part of the story
Solsten combines behavioral signals, gameplay data, and psychographic insights to understand why people act and predicts what they’ll do next.
Put audience intelligence to work across your business
Whether you're building AI, creating content, or understanding customers, Solsten helps you move faster with high-signal audience intelligence.
Talk to our team
Generate on-brand, audience-aligned ads in seconds
Power AI and products with psychographic data
Understand what drives your audience
Compare audience segments and identify growth opportunities
AUDIENCE INTELLIGENCE IN ACTION
Real-world results from high-signal human data.
See how teams use Solsten to improve acquisition, product performance, and personalization.
“Solsten is like having a better pair of glasses — it sharpens your perspective on everything.”
“Mythical leverages Solsten to tap NFL fans in a fresh and compelling way.”"
“Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements.”
“The biggest advantage of Solsten is the richness of information about exactly what motivates players on really intrinsic levels.”
“Solsten insights help Supercell refine their in-game events, increasing engagement across their entire player base.”
“Solsten is like having a better pair of glasses — it sharpens your perspective on everything.”
“Mythical leverages Solsten to tap NFL fans in a fresh and compelling way.”"
“Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements.”
“The biggest advantage of Solsten is the richness of information about exactly what motivates players on really intrinsic levels.”
“Solsten insights help Supercell refine their in-game events, increasing engagement across their entire player base.”
“Solsten is like having a better pair of glasses — it sharpens your perspective on everything.”
“Mythical leverages Solsten to tap NFL fans in a fresh and compelling way.”"
“Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements.”
“The biggest advantage of Solsten is the richness of information about exactly what motivates players on really intrinsic levels.”
“Solsten insights help Supercell refine their in-game events, increasing engagement across their entire player base.”
START WITH AUDIENCE INTELLIGENCE
Start building with real human understanding.
FAQ