No more guesswork — Use the only insights that reliably predict your future success
Solsten for
growth companies

Level the playing field through advanced audience insights.

Ignite exponential growth with enterprise-level consumer insights. Solsten is the only platform that measures the psychology of consumers at scale. Unite your team around advanced personas and actionable insights in a single dashboard.

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Find your product match

Do you have a live game already?
Which objectives interests you?
What is your role at the studio?
What is the size of your studio?
Finally, what is your email?
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The power of audience intelligence.

Grow what you’ve built.

When you understand your audience on a psychological level, all the pieces fall into place, and all teams unite around a mission to create and deliver highly resonant experiences.
Meet Solsten
Meet Solsten

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Data-Driven Product Refinement

Gain a competitive edge with expert reviews, usability testing, and competitor tracking. Harness actionable feedback to fine-tune product features, improve usability, and stand above the rest.

Uncover the Unseen

Uncover attitudes, preferences, and engagement patterns to optimize your product experience even further with our suite of interactive research methods.

From User Feedback to Success

Bridge the gap between your vision and user expectations with our in-depth insights from usability testing and experiential resarch. Turn customer feedback into the key to your product's success.

Optimize creative production

Know exactly how likely your creative ideas and features are to resonate with your target audience — down to specific assets.

Improve player engagement

Drive user engagement and satisfaction by tapping into your audience’s psychological wants and needs. Fine-tune your product design to beat expectations and keep users captivated.

Validate art styles

Gain persona-tailored metrics and qualitative insights on visual design engagement, concept resonance with aesthetic choices, and harmony between foreground elements and environmental backgrounds.

Go beyond tracking and targeting

Create conversion-worthy ads that you know will resonate with your highest LTV audiences.

Industry-native social listening

People communicate in their own language, on their own platforms. Where other tools get confused, ours shines.

Personalize offers

Unlock unparalleled personalization capabilities with Solsten's API by seamlessly integrating psychological traits and behavioral data.

Prioritize your customers.

Solutions for every stage of your roadmap.

Traits
Traits

Traits

Push the frontiers of audience understanding with Traits, the groundbreaking consumer intelligence platform that empowers you to create impactful product experiences uniquely tailored to your users' preferences.
Custom research
Custom research

Custom research

Perfect every product detail with the help of our industry experts — and the largest collection of psychological consumer data in the world.
Navigator
Navigator

Navigator

Identify a high-value audience and validate your product concept before you ever write a single line of code.
Frequency
Frequency

Frequency

Achieve unparalleled certainty by measuring and refining your marketing creative to resonate perfectly with your target audiences.
Solsten's audience insights provided us with early momentum, allowing the team to deeply integrate familiar IP into the game. Not only has the game exceeded expectations, but we also experienced dramatic velocity improvements during the game development process because there was alignment around who we were creating for.
Zach Pond VP of Marketing and UA

Unlock potential.

Ready to get started with Solsten?

We think deeper so you know deeper.

Resources for you.

Blog Article

The Sneaky Power of Player Segmentation

Investing in a robust user segmentation strategy is critical for the long-term success of live video games.

Blog Article

Acquiring High-LTV Players is Difficult — Here’s How to Do It

The best studios use two over-arching strategies to achieve this goal.

Blog Article

3 Ways to Use Psychology For Creative Optimization

Leading studios are embracing psychological insights as a key part of their creative optimization strategies.

Blog Article

How To Make More Engaging and Resonant Ad Creative

Take an insight-driven approach to making ad creative with player motivations and psychology at the center of your process.

Blog Article

An Unconventional Way to Boost ROAS and Reduce CPIs

Great ads outperform tech tricks — and improve all the right metrics in the process.

Blog Article

How to Create High-Converting Ads Using Solsten

Our step-by-step guide to making superior ad creatives using psychographic insights.

Blog Article

Best Audience Intelligence Platforms: Why Solsten Leads the Way

Psychological targeting beats demographics. See why the top brands switched to Solsten for audience intelligence.

Blog Article

The Player Personas You Need To Ensure Game Success

Download our free template to elevate your game development and marketing.

Blog Article

Research Methods For Product Market Fit

One of the best early research methods to understand if your game has strong market potential is resonance testing your game concept

Blog Article

The Market Potential Analysis Framework

The Market Potential Analysis Framework is a five-step process that helps studios bring their concept validation to the next level.

Blog Article

4 Ways to Test Your Game Concept Before Starting Development

Even the most skilled carpenters wouldn't cut without measuring. Yet in the early stages video game development, this is often what happens.

Blog Article

The Longtail of a Successful Community

Communities provide a platform for ongoing engagement, where the game's narrative and universe continue to evolve through player interaction.

Blog Article

Building Better Player Experiences

The ability to truly understand and cater to player expectations will be a critical differentiator for studios looking to succeed.

Blog Article

The Best Tools to Validate Your Game Concept

With the right tools, concept validation can be streamlined and pay significant dividends.

Blog Article

Player Motivations as Creative Inspiration

It's essential to create experiences that deeply resonate with players.

Blog Article

Unlock Gamer Engagement With Human Psychology

Game studios can improve engagement and retention by prioritizing human psychology.

Blog Article

Unleash Creativity With Artificial Intelligence in Gaming

While other AI allows you to generate things, Solsten’s AI allows you to make the things you create resonate with your audience.

The best way to integrate IP: start at the beginning.

“Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements.”

Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Blog Article

How Game Studios Can Prioritize Long-Term Player Retention in 2025

In this challenging environment, studios are shifting focus to long-term retention.

Blog Article

Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

Blog Article

Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.