User Segmentation

Understand the psychological differences within your audience.

Go beyond basic demographics with psychology that truly reflects your customers' minds. Discover new segments and micro-trends, honing your approach with unprecedented precision. Transform broad markets into focused opportunities, redefining how you target and engage.

The power of user psychology.

Want your experiences to convert with near certainty? Build them around the psychology of your customers.

Craft personalized experiences

By catering to unique needs and wants of audience cohorts, experiences can truly be personalized.

Optimize resource allocation

Focus on the needs and preferences of high-value segments so your development efforts yield the greatest return.

Reduce churn

By identifying unique pain points and frustrations, you can take proactive steps to improve the user experience and keep them engaged.

Success stories

How our customers created impact for their games

  • "Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve."

    Sophie Vo Studio and Game Lead

  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Dennis Heizmann Game Manager

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA

  • "Solsten insights help Supercell refine their in-game events, increasing engagement across their entire player base."

    22% increase in daily sessions 18% increase in session length
Traits
Traits

Traits

Psychologically assess your live audience to improve retention, engagement, monetization, conversion, and beyond.
Navigator
Navigator

Navigator

Identify market potential and validate game concepts fast, increasing certainty before writing a single line of code.
Games User Research
Games User Research

Games User Research

Our team of industry veterans can validate every decision — from mechanics to art styles to specific game elements.

Resources for you

Find our articles, case studies, guides, and papers

Blog Article

The Sneaky Power of Player Segmentation

Investing in a robust user segmentation strategy is critical for the long-term success of live video games.

Blog Article

What's The Difference Between Segments and Personas?

While segments and personas are valuable methods for understanding your audience, they serve different purposes and offer unique insights.

Blog Article

Player Personas: Maximizing ROI in Video Game Development

How to boost ROI in game development with player personas. Explore strategies and real case studies showcasing their impact on gaming returns.

Blog Article

Solsten vs Traditional Methods: The Power of Psychographic Profiling in Gaming

Solsten outperforms traditional game analytics for deeper player insights.

Blog Article

Player Motivations as Creative Inspiration

It's essential to create experiences that deeply resonate with players.

Blog Article

Implementing Solsten: From Integration to Actionable Insights

Next level player insights just got easy.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Blog Article

Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

Blog Article

How Game Studios Can Prioritize Long-Term Player Retention in 2024

In this challenging environment, studios are shifting focus to long-term retention.

Unlock potential

Ready to get started with Solsten?