On-demand Consumer Insights

Stop guessing, start knowing.

Don’t make key decisions based on what your customers did. Cut through the noise of all your customer data with psychology. Anticipate needs and know the single next best action for your customers.

Super-fast data-informed decisions.

Foster deeper connections with your customers throughout the entire customer journey

Audience-Centric Empowerment

From day one, understand your audience's intrinsic motivations, values, preferences, emotions, and more.

Psychology-Driven Insights and Actions

Accelerate product development by tapping into the world's most comprehensive psychological database.

Optimize Customer Experiences

Tailor customer experiences by appealing to different market segments. Increase satisfaction, loyalty, and brand affinity.

Success stories

How our customers created impact for their games

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA

  • "Mythical leverages Solsten to tap NFL fans in a fresh and compelling way."

    NFL Rivals debuts at #1 in Apple and Android stores

  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Dennis Heizmann Game Manager

  • "Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. "

    Marcin Chelkowski Head of Studio
Traits
Traits

Traits

Psychologically assess your live audience to improve retention, engagement, monetization, conversion, and beyond.
Navigator
Navigator

Navigator

Identify market potential and validate game concepts fast, increasing certainty before writing a single line of code.
Games User Research
Games User Research

Games User Research

Our team of industry veterans can validate every decision — from mechanics to art styles to specific game elements.

Resources for you.

Find our articles, case studies, guides, and papers.

Blog Article

Translating Solsten Insights into Game Design and Marketing Strategies

How to use Solsten to create engaging games and effective marketing campaigns.

Blog Article

Elevating Engagement and Growth: Solsten vs. Data.ai

Which is the better tool for gaming studios looking to beat the competition?

Blog Article

Solsten vs Traditional Methods: The Power of Psychographic Profiling in Gaming

Solsten outperforms traditional game analytics for deeper player insights.

Blog Article

Solsten vs Quantic Foundry

Welcome to the video game industry's "Moneyball" moment.

Blog Article

An Unconventional Way to Boost ROAS and Reduce CPIs

Data and expertise can work together in the early stages of game development.

Blog Article

Player Personas: Maximizing ROI in Video Game Development

How to boost ROI in game development with player personas. Explore strategies and real case studies showcasing their impact on gaming returns.

Blog Article

The Best Tools to Validate Your Game Concept

With the right tools, concept validation can be streamlined and pay significant dividends.

Blog Article

Creative Optimization: The Marketing Solution For A Privacy-First World

Creative optimization is a strategy used by UA teams that involves tailoring ad creative to align with the psychological factors of high-value target

Blog Article

4 Ways to Test Your Game Concept Before Starting Development

Even the most skilled carpenters wouldn't cut without measuring. Yet in the early stages video game development, this is often the prevailing mindset.

Blog Article

Why Solsten is the Creative Optimization Tool Chosen by Top Gaming Developers

Leading studios are taking action against limited consumer data and challenging attribution by integrating deep psychological insights in advertising.

Blog Article

Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.

Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

Blog Article

Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Unlock potential

Ready to get started with Solsten?