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TRAITS: AUDIENCE UNDERSTANDING, SUPERPOWERED.

Our first—and foundational—service, Traits is an AI-fueled, psychology-based platform that pushes the frontiers of audience understanding.

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YOUR COMPASS FOR AUDIENCE-CENTRIC EXPERIENCES.

Traits empowers companies to customize any detail of their audiences’ experiences based on who they are on a deep psychological level. We go far beyond simple demographics, behaviors, and interests, because people are much more than that. And when you make something that aligns with who people really are, the experience transcends an interaction or interface.

It’s the art of human connection. It’s the science of wonder.

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traits

TRAITS

Traits offers deep understanding of audiences’ psychological makeup and personalities.

  • See full personality profiles with hundreds of traits
  • Create custom audience segments based on traits
  • Get a real-time pulse on behavior per audience segment
  • Meet segments beyond their demographics
  • Uphold your audiences’ privacy
  • Use insights to inform every aspect of their experience

COMPANIES PUTTING TRAITS TO WORK FOR PEOPLE.

COMPANIES PUTTING TRAITS TO WORK FOR PEOPLE.

What could you do if you knew exactly what kind of art style, messaging approach, user journey, game mechanics, and emotional appeal would work very best for your audiences? These companies already found out.

What could you do if you knew exactly what kind of art style, messaging approach, user journey, game mechanics, and emotional appeal would work very best for your audiences? These companies already found out.

Click a submarine to see what our customers think.

Click a submarine to see what our customers think.

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METACORE

Mika Tammenkoski, CEO

"At Metacore, we are extremely market-oriented in building our games – so having a deep understanding of who our players are and what they need is critical. Solsten helps us to gain these important insights into our audience. Traits empowers us to deeply connect with our live player base and make games they love to play."

MetaCore logo person

Mika Tammenkoski, CEO

"At Metacore, we are extremely market-oriented in building our games – so having a deep understanding of who our players are and what they need is critical. Solsten helps us to gain these important insights into our audience. Traits empowers us to deeply connect with our live player base and make games they love to play."

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DISCOVER WHAT YOUR AUDIENCES SEEK.

DISCOVER WHAT YOUR AUDIENCES SEEK.

You know that experiences drive them. Let’s find out what moves them.

You know that experiences drive them. Let’s find out what moves them.

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