Marketing to Gen Z’s Values? Try This Instead
Marketing to Gen Z's "values" isn't wrong. But it's far more complex — and counterintuitive — than most realize.
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From Blueprint to Blockbuster
This fireside panel dives deeper into the psychological shifts that have occurred across the global gaming population and what this means for studios.
Games User Research is Not a Magic Compass
Why do players engage with games? Games user research looks for the answers.
How To Make More Engaging and Resonant Ad Creative
Take an insight-driven approach to making ad creative with player motivations and psychology at the center of your process.
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Choosing the Right Games User Research Partner
Which games user research firm best aligns with your studio's needs and goals?
The Sneaky Power of Player Segmentation
Investing in a robust user segmentation strategy is critical for the long-term success of live video games.
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Marketing to Gen Z’s Values? Try This Instead
Marketing to Gen Z's "values" isn't wrong. But it's far more complex — and counterintuitive — than most realize.
10 Traits That Explain Gen Z’s Gender Ideology Gap
Let's unpack the psychological divide between Gen Z men and women that is reshaping politics, relationships, and the future.
9 Ways CI Teams in Gaming Use Solsten
From figuring out the “why” behind player behaviors to balancing quantitative and qualitative insights, these are the top ways CI teams use Solsten.
Consumer Insights in Gaming: What Solsten Makes Possible
Deliver deeper insights, answer the "why" behind player behaviors, and do it all at breakneck speed.
Designing Games for Decreasing Attention Spans
In today's attention economy, is this the secret to driving player engagement?
The End of the “Fail Fast” Era: Why Deliberate Game Development is the New Norm
This shift will change how studios structure development teams.
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