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Resources for you

Blog Article

9 Proven Ways to Expand Your Video Game Audience

How do you attract more players in a market that's saturated with countless options?

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Maximize Your Flagship Title’s Growth: A Step-By-Step Guide

Use these insights to avoid trend-chasing and cater to the desires of your loyal fans.

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The Top 10 Tools to Scale Your Game’s Audience

Which approach is the best option for your marketing team?

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Elevating Engagement and Growth: Solsten vs. Data.ai

Which is the better tool for gaming studios looking to beat the competition?

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Creative Optimization: The Marketing Solution For A Privacy-First World

Creative optimization is a strategy used by UA teams that involves tailoring ad creative to align with the psychological factors of high-value target

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Back to the Future: Why Personality-Based Creative Always Works

The death of cookies means a return to creative ROI.

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An Unconventional Way to Boost ROAS and Reduce CPIs

Data and expertise can work together in the early stages of game development.

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3 Ways to Use Psychology For Creative Optimization

Leading studios are embracing psychological insights as a key part of their creative optimization strategies.

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How To Make More Engaging and Resonant Ad Creative

Take an insight-driven approach to making ad creative and player motivations and psychology at the center of your process.

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Why Solsten is the Creative Optimization Tool Chosen by Top Gaming Developers

Leading studios are taking action against limited consumer data and challenging attribution by integrating deep psychological insights in advertising.

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Audience Intelligence and Resonance Tools to Help You Optimize Your Ad Creative

Optimizing your ad creative is essential for driving user acquisition, engagement, and revenue growth.

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The Ultimate Guide to Developing High Performing Creative

We've made a step-by-step guide illustrating the effectiveness of psychographic insights for those facing current marketing challenges

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4 Ways to Validate Your Game Idea Before Starting Development

Data and expertise can work together in the early stages of game development.

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The Longtail of a Successful Community

Communities provide a platform for ongoing engagement, where the game's narrative and universe continue to evolve through player interaction.

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Building Better Player Experiences

The ability to truly understand and cater to player expectations will be a critical differentiator for studios looking to succeed.

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The Product-Market Potential Framework

The Product-Market Potential Framework is a five-step process that helps studios bring their concept validation to the next level.

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The Player Personas You Need to Ensure Game Success

Understanding your players is the cornerstone of creating a game that predictably resonates, engages, and ultimately succeeds.

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Research Methods For Product Market Fit

One of the best early research methods to understand if your game has strong market potential is resonance testing your game concept

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The Best Tools to Validate Your Game Concept

With the right tools, concept validation can be streamlined and pay significant dividends.

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The State of Gaming: Key Takeaways from GDC 2024

Insights from CEOs, founders, and leaders on the gaming industry's biggest event

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What Will Game Funding Look Like in 2024?

Find out where the top VCs in gaming see the industry heading.

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How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

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Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

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Player Motivations as Creative Inspiration

It's essential to create experiences that deeply resonate with players.

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The True Drivers of D1, D7, and D30 Retention in Gaming

Understand the differences between these key retention metrics.

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Making Your First Game a Success Using Player Psychology

Follow this playbook to make your first game a success.

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The Problem With Motivation-Based Creative

Use these four steps to leverage a motivation-based creative strategy.

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How to Improve D1 Retention Using Solsten

Long-term retention starts on day one.

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How to Improve D7 Retention Using Solsten

Solving D7 retention doesn't have to be daunting.

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How to Improve D30 Retention Using Solsten

Transform short-term excitement into long-term commitment.

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Unlock Player Engagement With Human Psychology

Game studios can improve engagement and retention by prioritizing human psychology.

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Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.

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What Can Game Studios Learn From the Summer of Swift?

What if game studios built their communities like Taylor Swift builds hers?

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How Game Studios Can Prioritize Long-Term Player Retention in 2023

In this challenging environment, studios are shifting focus to long-term retention.

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Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

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Unleash Creativity With Artificial Intelligence in Gaming

While other AI allows you to generate things, Solsten’s AI allows you to make the things you create resonate with your audience.

Blog Article

Player Personas: Maximizing ROI in Video Game Development

How to boost ROI in game development with player personas. Explore strategies and real case studies showcasing their impact on gaming returns.

Success stories

How our customers created impact for their games

  • "Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve."

    Sophie Vo Studio and Game Lead
  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Deniz Heizmann Game Manager
  • "Solsten is the key tool to make the creative and design process for video games more like chemistry. More of a science and less guesswork."

    Oliver Perez CEO
  • "Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. "

    Marcin Chelkowski Head of Studio
  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA
  • "Mythical leverages Solsten to tap NFL fans in a fresh and compelling way."

    NFL Rivals debuts at #1 in Apple and Android stores