Build Buyer Personas That Actually Reflect Your Customers
Forget demographics — our study of 351 marketing leaders shows why understanding customer psychology is the key to predictable business growth.
Forget demographics — our study of 351 marketing leaders shows why understanding customer psychology is the key to predictable business growth.
Relying on demographics and market trends to validate game concepts is failing, with three out of four games never recovering their development costs.
Our step-by-step guide to making superior ad creatives using psychographic insights.
This fireside panel dives deeper into the psychological shifts that have occurred across the global gaming population and what this means for studios.
Which games user research firm best aligns with your studio's needs and goals?
Investing in a robust user segmentation strategy is critical for the long-term success of live video games.
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Forget demographics — our study of 351 marketing leaders shows why understanding customer psychology is the key to predictable business growth.
Uncategorized
Relying on demographics and market trends to validate game concepts is failing, with three out of four games never recovering their development costs.
Uncategorized
Traditional market research asks people what they think. Modern psychological measurements reveal why they make decisions.
Uncategorized
Our step-by-step guide to making superior ad creatives using psychographic insights.
Marketing to Gen Z's "values" isn't wrong. But it's far more complex — and counterintuitive — than most realize.
Let's unpack the psychological divide between Gen Z men and women that is reshaping politics, relationships, and the future.
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