The Science Behind Superior Audience Intelligence
Traditional market research asks people what they think. Modern psychological measurements reveal why they make decisions.
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How to Create High-Converting Ads Using Solsten
Our step-by-step guide to making superior ad creatives using psychographic insights.
From Blueprint to Blockbuster
This fireside panel dives deeper into the psychological shifts that have occurred across the global gaming population and what this means for studios.
Acquiring High-LTV Users is Difficult — Here’s How to Do It
The best studios use two over-arching strategies to achieve this goal.
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Choosing the Right Games User Research Partner
Which games user research firm best aligns with your studio's needs and goals?
The Sneaky Power of Player Segmentation
Investing in a robust user segmentation strategy is critical for the long-term success of live video games.
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How to Validate Your Game Concept With Psychological Player Data
Relying on demographics and market trends to validate game concepts is failing, with three out of four games never recovering their development costs.
Uncategorized
The Science Behind Superior Audience Intelligence
Traditional market research asks people what they think. Modern psychological measurements reveal why they make decisions.
Uncategorized
How to Create High-Converting Ads Using Solsten
Our step-by-step guide to making superior ad creatives using psychographic insights.
Marketing to Gen Z’s Values? Try This Instead
Marketing to Gen Z's "values" isn't wrong. But it's far more complex — and counterintuitive — than most realize.
10 Traits That Explain Gen Z’s Gender Ideology Gap
Let's unpack the psychological divide between Gen Z men and women that is reshaping politics, relationships, and the future.
9 Ways Gaming Consumer Insights Teams Use Solsten
From figuring out the “why” behind player behaviors to balancing quantitative and qualitative insights, these are the top ways CI teams use Solsten.
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