From Blueprint to Blockbuster
This fireside panel dives deeper into the psychological shifts that have occurred across the global gaming population and what this means for studios.
Our thoughts to inform your voice
Featured resources
The Ultimate Guide to Developing High Performing Creative
We've made a step-by-step guide illustrating the effectiveness of psychographic insights for those facing current marketing challenges
How To Make More Engaging and Resonant Ad Creative
Take an insight-driven approach to making ad creative with player motivations and psychology at the center of your process.
Creative Optimization: The Marketing Solution For A Privacy-First World
Creative optimization is a strategy used by UA teams that involves tailoring ad creative to align with the psychological factors of high-value target
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Choosing the Right Games User Research Partner
Which games user research firm best aligns with your studio's needs and goals?
The Sneaky Power of Player Segmentation
Investing in a robust user segmentation strategy is critical for the long-term success of live video games.
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Our latest articles
9 Ways CI Teams in Gaming Use Solsten
From figuring out the “why” behind player behaviors to balancing quantitative and qualitative insights, these are the top ways CI teams use Solsten.
Consumer Insights in Gaming: What Solsten Makes Possible
Deliver deeper insights, answer the "why" behind player behaviors, and do it all at breakneck speed.
Designing Games for Decreasing Attention Spans
In today's attention economy, is this the secret to driving player engagement?
The End of the “Fail Fast” Era: Why Deliberate Game Development is the New Norm
This shift will change how studios structure development teams.
The Critical Difference Between Segments and Personas
While segments and personas are valuable methods for understanding your audience, they serve different purposes and offer unique insights.
Understanding Solsten’s Core Metrics: PCS, Traits, and Personas Explained
These metrics drive understanding and engagement on a deeper level.
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