Audience understanding. Superpowered.
Don’t just think ahead—know ahead.
Coming soon. An ace in the sleeve for creative optimization.
Bespoke research tailored to your needs.
Harness the power of the world's first human insights engine.
We find the magic in science, the art in artificial intelligence.
Join us to put technology in the service of humankind.
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We think deeper, so you know deeper
We think deeper so you know deeper
Welcome to the video game industry's "Moneyball" moment.
Solsten helps studios minimize risk and create games that resonate deeply with their intended audience.
Player personas have become an essential game development tool.
Investing in a robust user segmentation strategy is critical for the long-term success of live video games.
What challenges are driving profits down, and how can your studio overcome them?
In this challenging environment, studios are shifting focus to long-term retention.
To scale LTV, commit to your players and avoid predatory monetization schemes.
Predicting success has never been more important in the gaming industry.
The best studios use two over-arching strategies to achieve this goal.
Understanding resonance is what separates champions from copycats.
Get to know the gaming industry's essential tool for long lasting customer loyalty.
How do you attract more players in a market that's saturated with countless options?
Use these insights to avoid trend-chasing and cater to the desires of your loyal fans.
Which approach is the best option for your marketing team?
Which is the better tool for gaming studios looking to beat the competition?
Creative optimization is a strategy used by UA teams that involves tailoring ad creative to align with the psychological factors of high-value target
The death of cookies means a return to creative ROI.
Data and expertise can work together in the early stages of game development.
Leading studios are embracing psychological insights as a key part of their creative optimization strategies.
Take an insight-driven approach to making ad creative and player motivations and psychology at the center of your process.
Leading studios are taking action against limited consumer data and challenging attribution by integrating deep psychological insights in advertising.
Optimizing your ad creative is essential for driving user acquisition, engagement, and revenue growth.
We've made a step-by-step guide illustrating the effectiveness of psychographic insights for those facing current marketing challenges
Communities provide a platform for ongoing engagement, where the game's narrative and universe continue to evolve through player interaction.
The ability to truly understand and cater to player expectations will be a critical differentiator for studios looking to succeed.
The Product-Market Potential Framework is a five-step process that helps studios bring their concept validation to the next level.
Download our free template to elevate your game development and marketing.
One of the best early research methods to understand if your game has strong market potential is resonance testing your game concept
With the right tools, concept validation can be streamlined and pay significant dividends.
Insights from CEOs, founders, and leaders on the gaming industry's biggest event
Find out where the top VCs in gaming see the industry heading.
A demographic is not an audience.
It's essential to create experiences that deeply resonate with players.
Understand the differences between these key retention metrics.
Follow this playbook to make your first game a success.
Use these four steps to leverage a motivation-based creative strategy.
Long-term retention starts on day one.
Solving D7 retention doesn't have to be daunting.
Transform short-term excitement into long-term commitment.
Game studios can improve engagement and retention by prioritizing human psychology.
Solsten is proud to be the first company measuring human psychology at scale.
What if game studios built their communities like Taylor Swift builds hers?
Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.
While other AI allows you to generate things, Solsten’s AI allows you to make the things you create resonate with your audience.
How to boost ROI in game development with player personas. Explore strategies and real case studies showcasing their impact on gaming returns.
Neglecting user research is like throwing darts blindfolded and hoping you hit the bullseye.
Let's make the case for creative risk taking.
Unlock a new layer of understanding that taps into the core of what drives player behavior.
Why do players engage with games? Games user research looks for the answers.
Which games user research firm best aligns with your studio's needs and goals?
Success stories
"Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve."
"Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."
"Solsten is the key tool to make the creative and design process for video games more like chemistry. More of a science and less guesswork."
"Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. "
"Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."
"Mythical leverages Solsten to tap NFL fans in a fresh and compelling way."
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