Marketing to Gen Z’s Values? Try This Instead
Marketing to Gen Z's "values" isn't wrong. But it's far more complex — and counterintuitive — than most realize.
Marketing to Gen Z's "values" isn't wrong. But it's far more complex — and counterintuitive — than most realize.
This fireside panel dives deeper into the psychological shifts that have occurred across the global gaming population and what this means for studios.
Why do players engage with games? Games user research looks for the answers.
Take an insight-driven approach to making ad creative with player motivations and psychology at the center of your process.
Which games user research firm best aligns with your studio's needs and goals?
Investing in a robust user segmentation strategy is critical for the long-term success of live video games.
Stay Connected
Marketing to Gen Z's "values" isn't wrong. But it's far more complex — and counterintuitive — than most realize.
Let's unpack the psychological divide between Gen Z men and women that is reshaping politics, relationships, and the future.
From figuring out the “why” behind player behaviors to balancing quantitative and qualitative insights, these are the top ways CI teams use Solsten.
Deliver deeper insights, answer the "why" behind player behaviors, and do it all at breakneck speed.
In today's attention economy, is this the secret to driving player engagement?
This shift will change how studios structure development teams.
Get a product demonstration