From Blueprint to Blockbuster
This fireside panel dives deeper into the psychological shifts that have occurred across the global gaming population and what this means for studios.
This fireside panel dives deeper into the psychological shifts that have occurred across the global gaming population and what this means for studios.
We've made a step-by-step guide illustrating the effectiveness of psychographic insights for those facing current marketing challenges
Take an insight-driven approach to making ad creative with player motivations and psychology at the center of your process.
Creative optimization is a strategy used by UA teams that involves tailoring ad creative to align with the psychological factors of high-value target
Which games user research firm best aligns with your studio's needs and goals?
Investing in a robust user segmentation strategy is critical for the long-term success of live video games.
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From figuring out the “why” behind player behaviors to balancing quantitative and qualitative insights, these are the top ways CI teams use Solsten.
Deliver deeper insights, answer the "why" behind player behaviors, and do it all at breakneck speed.
In today's attention economy, is this the secret to driving player engagement?
This shift will change how studios structure development teams.
While segments and personas are valuable methods for understanding your audience, they serve different purposes and offer unique insights.
These metrics drive understanding and engagement on a deeper level.
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