
Crafting New Frontiers For A Next-Gen MMO
Playable Worlds partners with Solsten on Stars Reach
Playable Worlds partners with Solsten on Stars Reach
How we approach consumer psychology, our validation processes, and the technical foundation that enables accurate psychological measurement at scale.
Forget demographics — our study of 351 marketing leaders shows why understanding customer psychology is the key to predictable business growth.
Are your marketing predictions missing the mark? The missing link could be psychological data.
Which games user research firm best aligns with your studio's needs and goals?
Investing in a robust user segmentation strategy is critical for the long-term success of live video games.
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How we approach consumer psychology, our validation processes, and the technical foundation that enables accurate psychological measurement at scale.
Uncategorized
AI transforms consumer insights analysts from data collectors to strategic leaders.
Uncategorized
Are your marketing predictions missing the mark? The missing link could be psychological data.
Uncategorized
Forget demographics — our study of 351 marketing leaders shows why understanding customer psychology is the key to predictable business growth.
Uncategorized
Relying on demographics and market trends to validate game concepts is failing, with three out of four games never recovering their development costs.
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Traditional market research asks people what they think. Modern psychological measurements reveal why they make decisions.
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