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Crafting New Frontiers For A Next-Gen MMO
Playable Worlds partners with Solsten on Stars Reach
Playable Worlds partners with Solsten on Stars Reach
Forget demographics — our study of 351 marketing leaders shows why understanding customer psychology is the key to predictable business growth.
Relying on demographics and market trends to validate game concepts is failing, with three out of four games never recovering their development costs.
Are your marketing predictions missing the mark? The missing link could be psychological data.
Which games user research firm best aligns with your studio's needs and goals?
Investing in a robust user segmentation strategy is critical for the long-term success of live video games.
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Are your marketing predictions missing the mark? The missing link could be psychological data.
Uncategorized
Forget demographics — our study of 351 marketing leaders shows why understanding customer psychology is the key to predictable business growth.
Uncategorized
Relying on demographics and market trends to validate game concepts is failing, with three out of four games never recovering their development costs.
Uncategorized
Traditional market research asks people what they think. Modern psychological measurements reveal why they make decisions.
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Our step-by-step guide to making superior ad creatives using psychographic insights.
Marketing to Gen Z's "values" isn't wrong. But it's far more complex — and counterintuitive — than most realize.
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