Here’s how to do it:
- Identify the psychological segments in your audience
- Understand each segment’s motivations
- Develop tailored messaging for each segment
- Select aligned channels and formats
- Create personalized content variations
And here’s how to do it with LLM prompts:
Step 1: Identify the psychological segments in your audience
What are the distinct psychological segments within this audience? How do these segments differ in terms of decision-making, values, and communication preferences?
Step 2: Understand each segment’s motivations
What unique motivations and values drive each psychological segment within this audience? What are the key differentiators in what matters most to each group?
Step 3: Develop tailored messaging for each segment
Create messaging frameworks for each psychological segment within this audience that speak directly to their specific values and motivations related to [product/service].
Step 4: Select aligned channels and formats
Which marketing channels and content formats would most effectively reach and resonate with each psychological segment of this audience? How do their media consumption patterns differ?
Step 5: Create personalized content variations
Generate personalized content variations for [marketing channel] that are tailored to each psychological segment of this audience. Show how the same core message can be adapted to resonate with different psychological profiles.
