Understand your audience from the inside out.

Don’t just observe their behaviors—learn their underlying psychology.

In today’s rapidly changing experience economy, it's essential to stay ahead of your audience. With Solsten, you can analyze hundreds of factors that motivate their behavior, and get to know their favorite games, genres, brands, tech, and beyond. By understanding their motivations, preferences, and communication styles, you can capture attention and drive retention.

Filter solutions by:
Gaming

Gaming

Know from the get-go where the market potential is, who your audience is, and what you need to build to resonate deeply.
Across industries

Across industries

Create and tailor exceptional experiences that supercharge engagement and brand loyalty.
Health

Health

You’re in the business of helping humans—and you’ll get a massive leg up if you understand exactly whom you’re serving,.
Web3

Web3

Craft more resonant Web3 experiences than ever through advanced audience understanding.
Improve user retention

Improve user retention

From marketing and FTUE to mechanics and gameplay, creating a meaningful journey based on the psychology of your most valuable players will keep them retained to D30 and beyond.
Increase product revenue

Increase product revenue

Design experiences users crave by tapping into their needs and desires. Satisfied users become loyal customers who are happy to invest in rewarding experiences.
Validate market potential

Validate market potential

Identify the size and lifetime value of the existing audiences for your early concepts, and gain actionable insights to broaden their scope and appeal.
Maximize value from existing users

Maximize value from existing users

Take the uncertainty out of product optimization with actionable insights that can immediately improve your most important KPIs and user experience metrics.
Identify new audiences

Identify new audiences

Before you write a single line of code, know exactly who your most valuable audiences are, and access their psychological profiles so you can create with a high degree of certainty that what your product will resonate.
Increase speed to market

Increase speed to market

Identify your target audience, explore market potential, and validate your prototype with precision, propelling your product towards success with data-driven insights at every step.
Enterprise

Enterprise

Our data-driven solutions empower you to make informed decisions for both short-term success and long-term growth.
Growth Companies

Growth Companies

Amplify your success and breathe new life into your winning formula.
Startup Companies

Startup Companies

Harness the data-driven insights that will let you de-risk your game's success.
Meet Solsten
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The world's first human insights engine

Meet Solsten

the problem

Historically, games and digital experiences have focused on behavioural data because it's the easiest thing to measure.

audience Behaviour

However, behavior is influenced by many factors, including values, psychology, sociology, and motivations.

Advanced Solutions

Solsten takes all of the factors that are not measurable, to create experiences that resonate with your audience.

We think deeper so you know deeper.

Get inside Solsten’s mindset, where our insights inform your best solutions.

Blog Article

How to Improve D7 Retention Using Solsten

Solving D7 retention doesn't have to be daunting.

Blog Article

Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.

Blog Article

Barbie Went IP Shopping, But Was She in the Right Mall?

Were Barbie's video game collaborations misfires? Or were they right on target.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Blog Article

Unlock Player Engagement With Human Psychology

Game studios can improve engagement and retention by prioritizing human psychology.

Blog Article

How Game Studios Can Prioritize Long-Term Player Retention in 2023

In this challenging environment, studios are shifting focus to long-term retention.

Blog Article

Unleash Creativity With Artificial Intelligence in Gaming

While other AI allows you to generate things, Solsten’s AI allows you to make the things you create resonate with your audience.

Blog Article

Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

Customer stories

Companies putting Solsten to work

  • "Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve."

    Sophie Vo Studio and Game Lead
  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Deniz Heizmann Game Manager
  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA
  • "Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. "

    Marcin Chelkowski Head of Studio
  • "Solsten is the key tool to make the creative and design process for video games more like chemistry. More of a science and less guesswork."

    Oliver Perez CEO