How to Drive Player Engagement Using Solsten
Orchestrate Highly Relevant Events
Knowing the traits of your most engaged personas allows you to create events that resonate with them and drive further engagement. One Solsten customer organized an event around three of the highest traits of their most engaged personas: collaboration, altruism, and eagerness to learn. They ensured that each persona had game elements in the event that spoke to their top motivators, which were not always shared.
During the event, players joined together with others and shared rewards when they achieved team-based goals, appealing to their collaborative competition style. This also satisfied their desire to learn new things. Players could unlock additional awards by giving badges to other players, satisfying their altruistic tendencies. The event resulted in a 15% spend increase and a 10% engagement uptick that lasted for a full two weeks, making it their best-performing event to date.
Acquire Optimal Users
Driving engagement requires attracting the right players to your game from the outset. If you’re targeting the wrong audience, not only will you see high CPIs and low ROAS, but engagement will decline rapidly. Unfortunately, many studios make assumptions about their ideal audience that are wildly different from reality.
Using Solsten’s platform, companies can discover the traits of their highest value personas and create ads that will resonate with them. One Solsten customer adopted this strategy and saw a 50% lower CPI, 20% more IAP revenue, and approximately 20% higher engagement on D7 players coming in through these optimized ads compared to prior creatives.
Design Audience-Specific Mechanics and Features
It’s easy to fall into stereotypes when it comes to audiences and game genres. But time and again, developers are surprised when their high-value player segments don’t match their assumptions. This has wide-ranging implications, especially when developing game mechanics and features.
For example, a cross-platform sandbox MMO was preparing to launch when they discovered that the most valuable players in the entire space were not the typical 25-35 year-old male, but actually highly competitive, highly social females. Fortunately, before going live, they were able to course correct and make sure that the game mechanics and features were inclusive of and resonating with the high-value player segment.
Personalize Offers Based on Player Traits
Personalization clearly has an impact on purchasing decisions, but personalizing based solely on behavior and demographics misses huge opportunities to keep your audience engaged.
For example, imagine you’re selling a new sword in your game. You can use Solsten’s API to personalize the offer. To a group that is high on dominance, the offer could say “buy this sword and crush your enemies.” But for a different group of altruistic players, the offer could say “buy this sword and help your friends.”
Getting to the core of what audience wants, and being able to provide a tailored approach, is critical to driving player engagement. When you have a clear picture of your audience’s core motivators, personality traits, aspirations, and more, you can turn those insights into deeply human-centric digital experiences.
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