The State of the Player 2025 report is live! — See the profound psychological shifts reshaping gaming today
Gaming

Easily understand every player.

Accelerate speed to market, reduce acquisition costs, increase long-term retention, and launch games that become legendary — all with the most powerful player insight data in the world.

Traits
Traits

Traits

Psychologically assess your live audience to improve retention, engagement, monetization, conversion, and beyond.
Navigator
Navigator

Navigator

Identify market potential and validate game concepts fast, increasing certainty before writing a single line of code.
Games User Research
Games User Research

Games User Research

Our team of industry veterans can validate every decision — from mechanics to art styles to specific game elements.

Beyond demographics. Beyond behavior. Beyond archetypes.

Experience the game-changing power of quantitative human insights.

Validate your concepts

Don’t wait until soft launch to see if there’s a market for your game. Find detailed market potential and LTV data with even a loose concept, in a matter of days. Your VCs and CFOs will thank you.

Build the right features

Will your players like what you’re creating? You can go on intuition, or you can fine-tune every detail by tapping into the wants, needs, values, and motivational data that drives your actual players.

Retain your players

From D1 to D180, Solsten’s AI-powered player personas make it easy to enhance engagement, concept features, and optimize the player journey, turning your game into an experience players never want to leave.

Success stories

How our customers created impact for their games

  • "Solsten is like having a better pair of glasses—it sharpens your perspective on everything."

    Raph Koster CEO

  • "The biggest advantage of Solsten is the richness of information about exactly what motivates players on really intrinsic levels."

    Carl Kwoh CEO

  • "Solsten insights help Supercell refine their in-game events, increasing engagement across their entire player base."

    22% increase in daily sessions 18% increase in session length

  • "Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve."

    Sophie Vo Studio and Game Lead

  • "Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. "

    Marcin Chelkowski Head of Studio

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA

  • "Mythical leverages Solsten to tap NFL fans in a fresh and compelling way."

    NFL Rivals debuts at #1 in Apple and Android stores

  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Dennis Heizmann Game Manager

  • "Solsten is the key tool to make the creative and design process for video games more like chemistry. More of a science and less guesswork."

    Oliver Perez CEO

We think deeper so you know deeper.

Resources for you.

Blog Article

A Blueprint for Maximizing Player LTV

To scale LTV, commit to your players and avoid predatory monetization schemes.

Blog Article

The Sneaky Power of Player Segmentation

Investing in a robust user segmentation strategy is critical for the long-term success of live video games.

Blog Article

Why Is My Game Not as Profitable as It Used to Be?

What challenges are driving profits down, and how can your studio overcome them?

Blog Article

Sustainable Revenue Starts with Resonance Testing

Predicting success has never been more important in the gaming industry.

Blog Article

Acquiring High-LTV Players is Difficult — Here’s How to Do It

The best studios use two over-arching strategies to achieve this goal.

Blog Article

4 Reasons Why Solsten is the #1 Tool to Maximize Player LTV

Get to know the gaming industry's essential tool for long lasting customer loyalty.

Blog Article

Innovation Over Imitation: Solsten vs. GameRefinery

Understanding resonance is what separates champions from copycats.

Blog Article

Elevating Engagement and Growth: Solsten vs. Data.ai

Which is the better tool for gaming studios looking to beat the competition?

Blog Article

The State of Gaming: Key Takeaways from GDC 2024

Insights from CEOs, founders, and leaders on the gaming industry's biggest event

Blog Article

Creative Optimization: Better Marketing Through Audience Understanding

Stop guessing what works in your ads. Discover how psychological insights beat traditional A/B testing and boost campaign performance.

Blog Article

Maximize Your Flagship Title’s Growth: A Step-By-Step Guide

Use these insights to avoid trend-chasing and cater to the desires of your loyal fans.

Blog Article

The Top 10 Tools to Scale Your Game’s Audience

Which approach is the best option for your marketing team?

Blog Article

3 Ways to Use Psychology For Creative Optimization

Leading studios are embracing psychological insights as a key part of their creative optimization strategies.

Blog Article

Back to the Future: Why Personality-Based Creative Always Works

The death of cookies means a return to creative ROI.

Blog Article

How To Make More Engaging and Resonant Ad Creative

Take an insight-driven approach to making ad creative with player motivations and psychology at the center of your process.

Blog Article

Best Audience Intelligence Platforms: Why Solsten Leads the Way

Psychological targeting beats demographics. See why the top brands switched to Solsten for audience intelligence.

Blog Article

The Power and Pitfalls of Motivation in Marketing

Don't fall into the trap of oversimplifying consumer motivations.

Blog Article

An Unconventional Way to Boost ROAS and Reduce CPIs

Great ads outperform tech tricks — and improve all the right metrics in the process.

Blog Article

Why Solsten is the Creative Optimization Tool Chosen by Top Gaming Developers

Leading studios are taking action against limited consumer data and challenging attribution by integrating deep psychological insights in advertising.

Blog Article

How to Create High-Converting Ads Using Solsten

Our step-by-step guide to making superior ad creatives using psychographic insights.

Blog Article

4 Ways to Test Your Game Concept Before Starting Development

Even the most skilled carpenters wouldn't cut without measuring. Yet in the early stages video game development, this is often what happens.

Blog Article

Building Better Player Experiences

The ability to truly understand and cater to player expectations will be a critical differentiator for studios looking to succeed.

Blog Article

The Market Potential Analysis Framework

The Market Potential Analysis Framework is a five-step process that helps studios bring their concept validation to the next level.

Blog Article

The Player Personas You Need To Ensure Game Success

Download our free template to elevate your game development and marketing.

Blog Article

Research Methods For Product Market Fit

One of the best early research methods to understand if your game has strong market potential is resonance testing your game concept

Blog Article

The Longtail of a Successful Community

Communities provide a platform for ongoing engagement, where the game's narrative and universe continue to evolve through player interaction.

Blog Article

The Best Tools to Validate Your Game Concept

With the right tools, concept validation can be streamlined and pay significant dividends.

Blog Article

How to Improve D1 Retention Using Solsten

Long-term retention starts on day one.

Blog Article

The True Drivers of D1, D7, and D30 Retention in Gaming

Understand the differences between these key retention metrics.

Blog Article

Player Motivations as Creative Inspiration

It's essential to create experiences that deeply resonate with players.

Blog Article

Player Personas: Maximizing ROI in Video Game Development

How to boost ROI in game development with player personas. Explore strategies and real case studies showcasing their impact on gaming returns.

Blog Article

Unlock Gamer Engagement With Human Psychology

Game studios can improve engagement and retention by prioritizing human psychology.

Blog Article

Unleash Creativity With Artificial Intelligence in Gaming

While other AI allows you to generate things, Solsten’s AI allows you to make the things you create resonate with your audience.

Blog Article

How Game Studios Can Prioritize Long-Term Player Retention in 2025

In this challenging environment, studios are shifting focus to long-term retention.

Blog Article

Barbie Went IP Shopping, But Was She in the Right Mall?

Were Barbie's video game collaborations misfires? Or were they right on target.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

Blog Article

Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

Blog Article

Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.

Unlock potential

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