Our Product-Market Potential framework is here — The ultimate guide to removing guesswork and building with confidence
Gaming

Easily understand every player.

Accelerate speed to market, reduce acquisition costs, increase long-term retention, and launch games that become legendary — all with the most powerful player insight data in the world.

Traits
Traits

Traits

Psychologically assess your live audience to improve retention, engagement, monetization, conversion, and beyond.
Navigator
Navigator

Navigator

Identify market potential and validate game concepts fast, increasing certainty before writing a single line of code.
Custom research
Custom research

Custom research

Our team of industry veterans can validate every decision — from mechanics to art styles to specific game elements.

Beyond demographics. Beyond behavior. Beyond archetypes.

Experience the game-changing power of quantitative human insights.

Validate your concepts

Don’t wait until soft launch to see if there’s a market for your game. Find detailed market potential and LTV data with even a loose concept, in a matter of days. Your VCs and CFOs will thank you.

Build the right features

Will your players like what you’re creating? You can go on intuition, or you can fine-tune every detail by tapping into the wants, needs, values, and motivational data that drives your actual players.

Retain your players

From D1 to D180, Solsten’s AI-powered player personas make it easy to enhance engagement, concept features, and optimize the player journey, turning your game into an experience players never want to leave.

Success stories

How our customers created impact for their games

  • "Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve."

    Sophie Vo Studio and Game Lead

  • "Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. "

    Marcin Chelkowski Head of Studio

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA

  • "Mythical leverages Solsten to tap NFL fans in a fresh and compelling way."

    NFL Rivals debuts at #1 in Apple and Android stores

  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Deniz Heizmann Game Manager

  • "Solsten is the key tool to make the creative and design process for video games more like chemistry. More of a science and less guesswork."

    Oliver Perez CEO

We think deeper so you know deeper.

Resources for you.

Blog Article

4 Ways to Validate Your Game Idea Before Starting Development

Data and expertise can work together in the early stages of game development.

Blog Article

Building Better Player Experiences

The ability to truly understand and cater to player expectations will be a critical differentiator for studios looking to succeed.

Blog Article

The Product-Market Potential Framework

The Product-Market Potential Framework is a five-step process that helps studios bring their concept validation to the next level.

Blog Article

The Player Personas You Need to Ensure Game Success

Understanding your players is the cornerstone of creating a game that predictably resonates, engages, and ultimately succeeds.

Blog Article

Research Methods For Product Market Fit

One of the best early research methods to understand if your game has strong market potential is resonance testing your game concept

Blog Article

The Longtail of a Successful Community

Communities provide a platform for ongoing engagement, where the game's narrative and universe continue to evolve through player interaction.

Blog Article

The best tools to validate your game concept

Be confident in your customer data. Solsten is the clear choice for game studios seeking a comprehensive approach for concept validation.

Blog Article

How to Improve D1 Retention Using Solsten

Long-term retention starts on day one.

Blog Article

The True Drivers of D1, D7, and D30 Retention in Gaming

Understand the differences between these key retention metrics.

Blog Article

Player Motivations as Creative Inspiration

It's essential to create experiences that deeply resonate with players.

Blog Article

Player Personas: Maximizing ROI in Video Game Development

How to boost ROI in game development with player personas. Explore strategies and real case studies showcasing their impact on gaming returns.

Blog Article

Unlock Player Engagement With Human Psychology

Game studios can improve engagement and retention by prioritizing human psychology.

Blog Article

Unleash Creativity With Artificial Intelligence in Gaming

While other AI allows you to generate things, Solsten’s AI allows you to make the things you create resonate with your audience.

Blog Article

How Game Studios Can Prioritize Long-Term Player Retention in 2023

In this challenging environment, studios are shifting focus to long-term retention.

Blog Article

Barbie Went IP Shopping, But Was She in the Right Mall?

Were Barbie's video game collaborations misfires? Or were they right on target.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

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Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

Blog Article

Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

Blog Article

Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.

Unlock potential

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