Creative Optimization

Make your marketing dollars count.

Know content-customer-fit before ever spending a dollar. Craft winning campaigns with psychology and certainty and provide the right content to the right customer at the right place.

Boost ROAS, increase CVR, drop CPI

Concept, optimize, and scale resonant, high-performing campaigns.

Craft winning campaigns

Leverage deep understanding of your target audience to craft compelling content that resonates on a deeper level, boosting engagement and fostering long-term brand loyalty.

Improve underperforming creative

Maximize the impact and mileage out of your creative by fine-tuning lagging ads with psychological insights.

Scale campaigns for maximum impact

Consistently execute campaigns that deliver low CPIs and high ROAS by understanding the psychographic traits that correlate with your best performing ads.

Success stories

How our customers created impact for their games

  • "Mythical leverages motivation based creative to reduce CPIs by 50%"

    NFL Rivals dramatically reduces CPI

  • "Solsten insights help Supercell refine their in-game events, increasing engagement across their entire player base."

    22% increase in daily sessions 18% increase in session length

  • "Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve."

    Sophie Vo Studio and Game Lead

  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Dennis Heizmann Game Manager

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA
Traits
Traits

Traits

Psychologically assess your live audience to improve retention, engagement, monetization, conversion, and beyond.
Navigator
Navigator

Navigator

Identify market potential and validate game concepts fast, increasing certainty before writing a single line of code.
Games User Research
Games User Research

Games User Research

Our team of industry veterans can validate every decision — from mechanics to art styles to specific game elements.

Resources for you.

Find our articles, case studies, guides, and papers.

Reducing CPI using creative optimization

“Mythical leverages motivation based creative to reduce CPIs by 50%”

Blog Article

The Ultimate Guide to Developing High Performing Creative

We've made a step-by-step guide illustrating the effectiveness of psychographic insights for those facing current marketing challenges

Blog Article

How To Make More Engaging and Resonant Ad Creative

Take an insight-driven approach to making ad creative with player motivations and psychology at the center of your process.

Blog Article

Why Solsten is the Creative Optimization Tool Chosen by Top Gaming Developers

Leading studios are taking action against limited consumer data and challenging attribution by integrating deep psychological insights in advertising.

Blog Article

The Sneaky Power of Player Segmentation

Investing in a robust user segmentation strategy is critical for the long-term success of live video games.

Blog Article

Acquiring High-LTV Players is Difficult — Here’s How to Do It

The best studios use two over-arching strategies to achieve this goal.

Blog Article

Sustainable Revenue Starts with Resonance Testing

Predicting success has never been more important in the gaming industry.

Blog Article

Maximize Your Flagship Title’s Growth: A Step-By-Step Guide

Use these insights to avoid trend-chasing and cater to the desires of your loyal fans.

Blog Article

Why Is My Game Not as Profitable as It Used to Be?

What challenges are driving profits down, and how can your studio overcome them?

Blog Article

A Blueprint for Maximizing Player LTV

To scale LTV, commit to your players and avoid predatory monetization schemes.

Blog Article

How to Improve D1 Retention Using Solsten

Long-term retention starts on day one.

Blog Article

4 Reasons Why Solsten is the #1 Tool to Maximize Player LTV

Get to know the gaming industry's essential tool for long lasting customer loyalty.

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The True Drivers of D1, D7, and D30 Retention in Gaming

Understand the differences between these key retention metrics.

Blog Article

The Longtail of a Successful Community

Communities provide a platform for ongoing engagement, where the game's narrative and universe continue to evolve through player interaction.

Blog Article

Unlock Player Engagement With Human Psychology

Game studios can improve engagement and retention by prioritizing human psychology.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Blog Article

How Game Studios Can Prioritize Long-Term Player Retention in 2024

In this challenging environment, studios are shifting focus to long-term retention.

Blog Article

Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.

Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

Blog Article

Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

Unlock potential

Ready to get started with Solsten?