Increase speed to market

Streamline concept development.

Identify your target audience, explore market potential, and validate your prototype with precision, propelling your product towards success with data-driven insights at every step.

Traits
Traits

Traits

Psychologically assess your live audience to improve retention, engagement, monetization, conversion, and beyond.
Navigator
Navigator

Navigator

Identify market potential and validate game concepts fast, increasing certainty before writing a single line of code.
Games User Research
Games User Research

Games User Research

Our team of industry veterans can validate every decision — from mechanics to art styles to specific game elements.

Super-fast data-informed decisions.

Fast-track decision making during critical development periods with advanced audience understanding.

Audience-Centric Empowerment

Build your strategy and prototype with your audience in the design spotlight from day one.

Psychology-Driven Insights and Actions

Accelerate time from research to insight by tapping into your target audience's core needs and pain points.

Optimize, Execute, Excel

Refine user testing and optimization for flawless product execution, and save yourself from going back to the drawing board due to missed audience needs.

Success stories

How our customers created impact for their games

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA

  • "Mythical leverages Solsten to tap NFL fans in a fresh and compelling way."

    NFL Rivals debuts at #1 in Apple and Android stores

  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Deniz Heizmann Game Manager

  • "Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. "

    Marcin Chelkowski Head of Studio

We think deeper so you know deeper.

Resources for you.

Blog Article

An Unconventional Way to Boost ROAS and Reduce CPIs

Data and expertise can work together in the early stages of game development.

Blog Article

Player Personas: Maximizing ROI in Video Game Development

How to boost ROI in game development with player personas. Explore strategies and real case studies showcasing their impact on gaming returns.

Blog Article

The Best Tools to Validate Your Game Concept

With the right tools, concept validation can be streamlined and pay significant dividends.

Blog Article

Creative Optimization: The Marketing Solution For A Privacy-First World

Creative optimization is a strategy used by UA teams that involves tailoring ad creative to align with the psychological factors of high-value target

Blog Article

4 Ways to Validate Your Game Idea Before Starting Development

Data and expertise can work together in the early stages of game development.

Blog Article

Why Solsten is the Creative Optimization Tool Chosen by Top Gaming Developers

Leading studios are taking action against limited consumer data and challenging attribution by integrating deep psychological insights in advertising.

Blog Article

Solsten named to Fast Company’s Best Workplaces for Innovators 2023

Solsten is proud to be the first company measuring human psychology at scale.

Blog Article

How to Identify Your Game’s Ideal Target Audience

A demographic is not an audience.

Blog Article

Understand Dynamic Transformation in the Gaming Industry

Companies are realizing the only way to attain sustainable, long-term growth and loyalty is delivering a higher quality experience to audiences.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Unlock potential

Ready to get started with Solsten?