How To Create Marketing Messaging That Resonates

Here’s how to do it:

1. Identify the psychological makeup of your target audience
2. Understand their core values and emotional drivers
3. Determine their language patterns and communication preferences
4. Craft messaging that bridges their current state to desired outcomes
5. Validate messaging against their objections and decision-making process

And here’s how to do it with LLM prompts:

Step 1: Identify the psychological makeup of your target audience

What is the psychological makeup of this audience? What personality traits, thinking styles, and decision-making approaches define it?

Step 2: Understand their core values and emotional drivers

What core values and emotional drivers motivate this audience? What deeper needs are they trying to fulfill when engaging with [product/service category]?

Step 3: Determine their language patterns and communication preferences

What language patterns, vocabulary, and communication style resonate most with this audience? How do they prefer to receive information based on their psychological profile?

Step 4: Craft messaging that bridges their current state to desired outcomes

Based on this audience’s current state and psychological drivers, create messaging that connects their situation today to their desired outcomes. What narrative structure would most effectively guide them from problem to solution?

Step 5: Validate messaging against their objections and decision-making process

What common objections would this audience have to our messaging? How can we address these preemptively based on their decision-making process and psychological needs?