Here’s how to do it:
- Identify the psychological profiles within your audience
- Understand their deep motivations and values
- Map their traits to behaviors
- Connect these insights to applications
- Validate your findings against real data
And here’s how to do it with LLM prompts:
Step 1: Identify the psychological profiles within your target audience
What are the key psychological profiles within this audience that traditional demographic personas miss? How do these profiles differ in terms of motivations, values, and decision-making approaches?
Step 2: Understand their deep motivations and values
What core motivations and values drive each psychological segment within this audience? What are they truly seeking beyond functional benefits that typical personas fail to capture?
Step 3: Map traits to behaviors
How do specific psychological traits influence this audience’s behaviors related to [product/service]? What predictive patterns connect psychological characteristics to actions?
Step 4: Connect these insights to applications
For each psychological persona within this audience, what are the practical marketing implications? How should messaging, channels, and creative elements be adapted?
Step 5: Validate your findings against real data
What behavioral signals would confirm that these psychological personas accurately represent real segments within this audience? How can we validate their predictive power?
