Marketers often underestimate the power of creative when it comes to driving ROI. According to the latest data, they’re missing a critical element in their strategy. While most marketers believe targeting and brand are the top drivers of ROI, the reality shows otherwise.

Creative has a 4x larger impact than they think. In fact, many underestimate just how much creative influences performance metrics.

What’s worse, 44% of users say the ads they see don’t align with their needs, and 63% feel like they’re stuck in a loop, seeing the same few ads repeatedly. That’s a lot of wasted opportunity.

However, companies using Solsten’s psychographic insights have flipped the script. By understanding the psychology behind their players, they’ve seen a 150% increase in IPMs and a 25% reduction CPI. They’re not just pushing ads—they’re delivering campaigns that resonate on a deeper, emotional level.

👇 Download the full infographic here.

Solsten’s platform helps marketers move beyond generic targeting, unlocking what truly drives player engagement. Instead of guessing, these brands are executing on creative strategies that speak directly to their audience’s values and motivations.

Want to be part of the shift? See how your brand can nail audience understanding and maximize campaign ROI with Solsten.