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Explore Solsten’s data

People are more than demographics. So is our data.

Explore the psychology, demographics, and interests of real people to understand what makes audiences unique.

  1. 1. Who’s in the dataset?
  2. 2. Do you have my people?
  3. 3. How would this help?

 

01 · The panel

Who is in the Solsten dataset?

Each dot is 100 people.

02 · Your audience

Do you have my people?

Each dot is 100 people.Selection shown at the same scale
Demo audiences

These eight have full demo data: their personas, traits, values and interests. Search any other brand, app, game, show or interest to see its size.

03 · In practice

How would this help me?

Real questions. Recorded answers. Ideas to put to the test.

How this recorded answer was produced