How To Reduce Customer Acquisition Costs

Here’s how to do it:

1. Identify the psychological profiles of your most valuable customers
2. Understand the decision-making process of your high-converting segments
3. Determine the most psychologically resonant messaging for each segment
4. Identify the optimal channels based on audience psychological traits
5. Develop targeting criteria that exclude low-probability converters

And here’s how to do it with LLM prompts:

Step 1: Identify the psychological profiles of your most valuable customers

What are the psychological profiles of customers with the highest lifetime value for [product/service category] in this audience? What personality traits, values, and thinking styles distinguish them from lower-value customers?

Step 2: Understand the decision-making process of high-converting segments

How do high-converting customers in this audience make purchase decisions? What psychological factors accelerate their path to conversion compared to those who require more marketing investment?

Step 3: Determine the most psychologically resonant messaging for each segment

What messaging themes and value propositions would create the strongest psychological resonance with this audience? Generate examples that would reduce resistance and accelerate conversion.

Step 4: Identify the optimal channels based on audience psychological traits

Based on the psychological profile of this audience, which marketing channels would most efficiently reach and influence them? How do their personality traits and values affect their media consumption and response patterns?

Step 5: Develop targeting criteria that exclude low-probability converters

What psychological traits and behavioral signals indicate a prospect is unlikely to convert or likely to have a high acquisition cost? How can we refine targeting criteria to focus budget on higher-probability prospects?