How To Write Ad Copy That Converts

Here’s how to do it:

1. Identify your target audience’s psychological profile
2. Understand their core motivations and values
3. Highlight your product or service’s benefits that align with those values
4. Use language that resonates with your audience’s decision-making style
5. Test copy variations based on their psychological triggers

And here’s how to do it with LLM prompts:

Step 1: Identify your target audience’s psychological profile

What is the psychological profile of this audience? What personality traits, values, and thinking patterns characterize this audience?”

Step 2: Understand their core motivations and values

What are the deepest motivations and core values driving this audience when they evaluate [product/service category]? What psychological needs are they trying to fulfill beyond the obvious functional benefits?

Step 3: Highlight your product or services’ benefits that align with those values

Based on this audience’s core values that you’ve identified, create benefit statements for [product/service] that directly connect product features to these psychological needs.

Step 4: Use language that resonates with your audience’s decision-making style

What language patterns and communication style would resonate most with this audience’s decision-making approach? Generate ad copy examples using vocabulary and tone that matches their cognitive preferences.

Step 5: Test copy variations based on different psychological triggers

Create three different ad copy variations for [product/service] targeting this audience, each focusing on a different psychological trigger.