Achieve your goals with the deepest insights.

What can you accomplish with on-demand psychological insights?

Unlock the power of the world’s most expansive and actionable consumer insights and resonance platform, representing 3.4B people globally. Derived from our ongoing psychological assessment, go beyond behavior that already happened and through psychology know what will. Supercharging your marketing and product decisions — unrivaled clarity for unbeatable outcomes.

Filter solutions by:
User Segmentation

User Segmentation

By understanding the unique needs of different user segments, you can make smarter decisions that will drive engagement, retention, and revenue.
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On-Demand Consumer Insights

On-Demand Consumer Insights

Customer behavior informs us what happened in the past. Only psychology can predict what will happen in the future.
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Creative Optimization

Creative Optimization

Know content-customer-fit before ever spending a dollar. Provide the right content to the right customer at the right place.
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Games User Research

Games User Research

We align studios and players throughout the development process, ensuring future experiences meet the expectations of the growing gaming population.
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Validate Market Potential

Validate Market Potential

Bypass the guesswork and opportunity costs. Identify the market-fit of your idea with the highest business potential from the start.
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Maximize Player LTV

Maximize Player LTV

Unlock the missing link to enduring customer engagement and long lasting customer loyalty. Know exactly what your customer needs, why they need it, and deliver it every time with psychology.
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Expand Your Audience

Expand Your Audience

Reveal and acquire your undiscovered, ideal customers by tapping into the largest psychological database in the world.
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Gaming

Gaming

Know from the get-go where the market potential is, who your audience is, and what you need to build to resonate deeply.
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Across industries

Across industries

Create and tailor exceptional experiences that supercharge engagement and brand loyalty.
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Health

Health

You’re in the business of helping humans—and you’ll get a massive leg up if you understand exactly whom you’re serving,.
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Web3

Web3

Craft more resonant Web3 experiences than ever through advanced audience understanding.
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Enterprise

Enterprise

Our data-driven solutions empower you to make informed decisions for both short-term success and long-term growth.
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Growth Companies

Growth Companies

Amplify your success and breathe new life into your winning formula.
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Startup Companies

Startup Companies

Harness the data-driven insights that will let you de-risk your product's success.
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Meet Solsten
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The world's first human insights engine

Meet Solsten

the problem

Historically, products and digital experiences have focused on behavioural data because it's the easiest thing to measure.

audience Behaviour

However, behavior is influenced by many factors, including values, psychology, sociology, and motivations.

Advanced Solutions

Solsten takes all of the factors that are not measurable, to create experiences that resonate with your audience.

We think deeper so you know deeper.

Get inside Solsten’s mindset, where our insights inform your best solutions.

Blog Article

Build Buyer Personas That Actually Reflect Your Customers

Forget demographics — our study of 351 marketing leaders shows why understanding customer psychology is the key to predictable business growth.

Blog Article

Let's Figure Out What Really Impacts Customer Behavior

Are your marketing predictions missing the mark? The missing link could be psychological data.

Blog Article

Marketing to Gen Z's Values? Try This Instead

Marketing to Gen Z's "values" isn't wrong. But it's far more complex — and counterintuitive — than most realize.

Blog Article

Understanding Consumer Psychology: The Science Behind Solsten

How we approach consumer psychology, our validation processes, and the technical foundation that enables accurate psychological measurement at scale.

Blog Article

The Science Behind Superior Audience Intelligence

Traditional market research asks people what they think. Modern psychological measurements reveal why they make decisions.

Blog Article

The Rise of the 10x Insights Team

How psychological insights can turn research teams from data collectors into strategic growth catalysts.

Blog Article

Player Motivations as Creative Inspiration

It's essential to create experiences that deeply resonate with players.

Blog Article

Player Personas: The Key to Modern Video Game Development

Player personas have become an essential game development tool.

Customer stories

Companies putting Solsten to work

  • "Solsten is like having a better pair of glasses—it sharpens your perspective on everything."

    Raph Koster CEO

  • "The biggest advantage of Solsten is the richness of information about exactly what motivates players on really intrinsic levels."

    Carl Kwoh CEO

  • "Solsten allowed us to make a game that feels familiar but also stands out in the market—something that’s very difficult to achieve."

    Sophie Vo Studio and Game Lead

  • "Crew Events have proven to be one of the most popular things we’ve added to the game. Over 80% of users engage with this mechanic."

    Dennis Heizmann Game Manager

  • "Navigator was instrumental in Monopoly Solitaire’s success. The game exceeded expectations and we experienced dramatic velocity improvements."

    Zach Pond VP of Marketing and UA

  • "Thanks to Solsten, we’re not only cutting development cost—we’re even more importantly getting very close to players. "

    Marcin Chelkowski Head of Studio

  • "Solsten is the key tool to make the creative and design process for video games more like chemistry. More of a science and less guesswork."

    Oliver Perez CEO

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Ready to get started with Solsten?